• REESTORE Eco Products by Max McMurdo

    Environment, Industrial Design


    Founded by UK Product Designer Max McMurdo, Reestore is a new line of green products to keep your eyes on!

    Taking everyday waste objects and cheekily turn them into charming yet functional pieces of furniture and accessories, Reestore explain how they attempt to avoid traditional eco materials in favour of contemporary finishes, fabrics and above all style.

    McMurdo recently featured on UK series of Dragon's Den, a television programme that consists of entrepreneurs pitching their ideas to secure investment finance from business experts — the "Dragons". Max proposed his bid on the show; asking for £50,000 for 10% of his Reestore eco design business.

    Max made a confident pitch, highlighting "Ben the Bin", a portable, recyclable bin, as well as a range of other products already on the market. Dragon's Theo Paphitis and Deborah Meaden were enthusiastic about the business and the potential of McMurdo, and offered him an investment of £25,000 each in Reestore, between them taking a 30% stake. The Dragons stressed that they were investing in Max and in his future as a designer, and in doing so saved Ben the Bin from the scrapheap of history.

    With the dragons behind Max and the Reestore project, this is definately one to keep our eyes on! I am currently in contact with Reestore in preperation of a forthcoming article on Inhabitat.com, which I will post to Design21 in due course.

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