A formal investigation is being conducted by Advertising Standards Authority into EasyJet's claim that flying could be 50% cleaner in ten years thanks to a complaint EcoLabs made recently. We asked the ASA how exactly EasyJet can substantiate this 50% figure since there are no technological fixes in sight in the aviation industry. Aviation is the fastest growing contributor to carbon in our atmosphere and the kind of information that is published is critical.
Any attempt to mislead the public must be handled as a serious offense. If EasyJet cannot substantiate this figure EcoLabs would like a formal apology by EasyJet for misleading the public. The communications industry must start to take responsibility for the its involvement in greenwashing.