• '------design' sells

    Arts & Culture, Communication Design

    The word design has a strange magnetism and almost everything qualififes with this word behind it.In todays day and age where it easier to get carried away with smart marketing it is getting tougher and tougher to define 'design'. The latest to hit the racks is 'culture design' I mean I was just coming to terms with an academic course called 'business design' till I heard this one. I always understood and still believe design is a creative problem solving ability........period.What else ? With words losing their meaning and with universal progression towards democracy we are succumbing to ever powerful market forces and losing the point!

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