• Words of Gordon Brown

    Peace, Communication Design

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    Gordon Brown at the United Nations July 31 2007

    "If not now, when? If not us, who? If not together, how? And I believe the scale of the challenge is such that we cannot now leave it to some other time and some other people but must act now, working together. And so my argument is simple: the greatest of evils that touches the deepest places of conscience demands the greatest of endeavour. The greatest of challenges now demands the boldest of initiatives. To address the worst of poverty we urgently need to summon up the best efforts of humanity. I want to summon into existence the greatest coalition of conscience in pursuit of the greatest of causes. And I firmly believe that if we can discover common purpose there is no failing in today’s world that cannot be addressed by mobilising our strengths, no individual struggle that drags people down that cannot benefit from a renewed public purpose that can lift people up. For you also know what I know: that the world has the technology to cure, the science to heal, the medicine to save lives."

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