Walking through London over the weekend I passed an outdoor art exhibition which really caught my eye. Situated by Tower Bridge, 'Gibson Guitartown London' is a unique campaign bringing together music with art to raise money for three charities; The Princes Trust, Nordoff-Robbins Music Therapy and the Teenage Cancer Trust.
This public exhibition showcases thirty 10-foot tall hand painted Gibson Les Paul replica guitars, which have been signed by an enormous array of musicians showing their support for the charities listed. 'Each individual guitar artwork aims to capture the spirit of the musicians who have given their support to the project.' Musicians such as Rod Stewart and Brian May, and creatives such as Sir Peter Blake RA and Peter Saville, have been involved in this project. The guitars on display, which are truly stunning, will go to auction in September to raise money for the charities involved, along with thirty more 'actual size' replica guitars, Gibson SG's, which have been exhibited in The O2 (formally the Millennium Dome).
I feel that this is a brilliant concept for a charity campaign because of its social impact; how it brings together artists and musicians, the public and a free exhibition, in a journey towards raising both awareness and money for three important charities. Further information can be found at the More London and London Guitartown websites.
[Pictured artwork: Love by Gail Jones. Signed by The Magic Numbers.]
//also featured on Anamorphosis.