The Mid-Critique went well with many beneficial comments that can help me improve my design and board.
Graph of market competition comparison should be revised and include my design for more direct comparison
Focus more on explaining why your bag is better than competitors.
Balancing the bicycle while having one bag on the side is an issue that needs more investigation.
The bag can integrate a safety kit with equipments that are required and recommended by the government like helmet and lights.
Detailing and styling of the bag can be a key to success.
Eye catching and special enough for buyer to recognize it among other competitors.
Possibility of having different way to handle the bag; be creative.
Expand my user group for a broader audience to people who can use the bag for different purpose.
The bag has to be affordable and easy to use to gain support from this particular group.
Supporters and funding of the product need to be distinguished.