ECCO Design Presentation Jan, 30th, 09
By Director of Design and Research – Gary Shigeru Natsume
Gary started introducing one of their current project they are designing for KABUTO. (an accessories brand under YAMAHA) They are designing a helmet for KABUTO. First they go out and interviewed people who had accident and survived, secondly they interviewed motorcycle riders. One of the interesting things they found out was for the helmet consumers they tent to think the sellers are expert. After they got an idea of the users, they start filed research on all of the helmets on the market, and start coming up with their own padding for helmet protection foams. After all this they start designing.
Gary also showed us a class he taught with other instructors at Pratt. It was a program fully sponsored by General Mills; combine graduate and under graduate Industrial Designers and Interior Designers together. The project was redesigning the packaging for any of General Mills products. First all students went out to all big buying market to do market research and experience the buying experience. They looked into the color strategy, color branding, promotion, frustration of lines in check out lines, and enjoyment after the shop. After getting an ideas of the current packaging and different other productions packaging design, they start working on their design.
Gary Natsume pointed out that most of his time in his design carrier has been dedicated to Research and understanding, Design is the last Step.