• Analyzing Similar Products

    Arts & Culture

    Emotional perceptions diagram

    Manufacturing techniques diagram of products made by artisans.

    What are the products that serve a similar purpose (to help artisans sustain a living)?

    • Block-printed textiles
    • Hand-woven baskets
    • Blue pottery
    • Bidriware (metal inlay work)
    • African tribal masks
    • Indonesian hand-woven Ikat scarves

    What are material qualities of products that serve this audience (upper class, 25-40 yr olds)?

    • Expensive
    • Trendy
    • Luxurious
    • Unique
    • Rich
    • Organic
    • Disposable
    • Excessive
    • Exotic
    • Custom
    • Precious

    What are materials and manufacturing processes that are available and appropriate for your location (India)?

    Materials:

    • Bone
    • Fabric (silk, cotton, linen)
    • Ceramic
    • Gold
    • Silver
    • Plastic
    • Leather
    • Diamonds
    • Papier Mache
    • Glass
    • Wood
    • Brass
    • Semi-precious stones
    • Horn

    Manufacturing Processes:

    • Sewing
    • Sanding
    • Welding
    • Cutting
    • Grinding
    • Carving/chiseling
    • Printing
    • Weaving
    • Embroidery
    • Casting
    • Gluing
    • Blowing
    • Plating
    • Embossing

    How are similar products that serve this audience in this location distributed?

    • Importing
    • Stores
    • Smuggling

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