Branding: could be a slip cover made from nylon over the tripod or a Velcro attachment of some sort It should be compact enough to be a 3-4 foot backpack to be carried or transported easily by cab, bike, or train. The idea of it trailing behind (look at Rolling Rack blog) is not the most realistic. Ryan wouldn’t mind a trailer behind him, but their volunteer Elena would. They say trailers are hard to maneuver. It is easy to acquire a permit for a reserved parking spot on the street when an event goes down The cost for them to build their makeshift rack which sways side to side is about 100, they think a good selling price would be about 300 dollars. It would be cool if it was made from some of the materials bikes are made from. A bikes weight varies greatly but an average would be 25 lbs a bike. Its an approximate 20 bikes on a 13 foot pole that they use. They squeeze the bikes together as much as possible. If branded well they think it will increase membership for their cause.