• Revised Design Brief


    MISSION: My mission is to help abused children reconnect, communicate, and reestablish a sense of ownership with themselves, family, and friends.

    NFP: St. Luke’s Roosevelt Crime Victims Treatment Center and/or Generation Five. Currently still in the process of contacting them. It is taking a bit longer than expected but looking to make some progress this week.

    Location/Context: Addressing sexually abused children does not give a certain demographic. Children in all different locations are prone to sexual abuse. But for this project I am focusing on the United States. I want to design a tool that can be used to help children cope with their traumatic experience.

    Target Market: The target market is a sexually abused child.

    Age Group: The age group of children being addressed is from three to seven.

    Cost/Marketing Techniques: Cost and marketing techniques are yet to be determined. All the different types of materials, production process, packaging and distribution method will be accounted to create a cost estimate. But my goals of this project is not to design a high end product for the children, but a design that can be distributed without concerns of purchasing.

    Evaluation/Prototype Testing: Various designs will be drawn out and prototyped to be tested with children. The cooperation of the NFP groups is important for this part because user testing is very important.

    Materials: Materials are also yet to be determined. A list of qualities that must be given to the design has been created to meet the needs of the children. Some of those qualities are soft, transformable, colorful, “living materials”, a sense of ownership, portable, texture, approachable, etc.

    Production Process: Although a specific production process has not been chosen, my goals are to research the cheapest way of producing my solution.

    Packaging/Distribution Method: Packaging should be simple, light, and cheap. The distribution method is extensive. There are various ways I have considered the distribution of my solution: selling at children’s therapy toy stores, in catalogs for hospitals and school counselors, and having one delivered to a child in need with every donation to the NFP organization that agrees to work with me.

  • Hi Emily, this is very well presented, and it looks like you have a very clear direction in terms of identifying the audience for your thesis design project, as well as its purpose and general methods for accomplishing hoped-for results. Now, I really want to see what you are talking about making. Have you done any research into the kinds of toys that therapists use during therapy with child victims of abuse? I'm sure that they have dolls that they use when they ask kids to talk about body parts, etc. If I were you, i would be focusing on what is already in use, and then try to figure out what needs are not being met in the existing products. I have a feeling that, at this point, therapists must improvise, and figure out what toys are appropriate to use with a particular kid. They would probably be interested in having access to better tools that are more specifically designed for this purpose. I think you have identified a great product idea, and now we want to really push you to explore it deeply, and then come up with a brilliant design. steven

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