• The importance of the design process

    Well-being, Communication Design

    I begin an engagement with a community which has, in few moments, inspired me enough to write this entry. This is also an opportunity to crack the egg, to submerge from a four-month hiatus in which I've been too afraid to write, to talk, to even think, although I have to admit that the latter one has been the one I've been less afraid of.

    In beginning a process of recognition of valuable time wasted, or, from another less self-tortured perspective, from a most deserved break after the completion of a degree sought out with "blood, sweat and tears", I find myself to be idle, to be in a state of non-responsiveness to my own practice. In more simple words, I haven't conceived or even participated in a design project recently. Should I be worried of getting "rusty"? Should I keep on being paralyzed until the opportunity comes? Should I get out of this closet-room and engage in whatever task comes handy? I'm inclining towards the latter.

    Even so, I have to admit that my last project was thought out to be a "failure". I was probably the only one who thought this. And why would that be? Because I forgot about the importance of the process within the work. I didn't listen to the work. I didn't understand if it was an art project or design project, I had these categories straight in my head (and backed up by my education and my professional experience) but in these past couple of months I've started to doubt so much. I'm hoping it's "Cezanne's doubt", that kind out doubt which burst out geniousness within, instead of an incessant doubt that paralyzes you into talking, rabbling, babbling, complaining without taking action.

    My current project proposal involves a vast degree of action, but I haven't engaged in that course of action yet. I haven't even gotten involved into formal brainstorming. I've seem to forgotten about the design process, and how important each phase of the process is to the completion of the project.

    No project, no matter how small or ambitious it is, can get away without the process. It would just fail as an effective communication piece. Brainstorming, research, production, fine-tuning and completion are equally important phases of every project we engage in. I've discovered that they're not limited to communication pieces, each aspect of life can be seen as a project. And there lies its importance. I just wish is not too late to embrace it.

Leave a Response

Fields marked * are required


No file selected (must be a .jpg, .png or .gif image file)


Once published, you will have 15 minutes to edit this response.

Cancel