What are the criteria of the "problematic" population amongst voters who ignore the guide?
What is the main reason you suspect for which people don't read the guide? what would be the reason you wouldn't read it as a voter?
Are you familiar with other agencies/companies that have better success in the same advertising methods you are using? what are the differences between the guides or the way they are distributed?
Questions for Voter's Guide
Communication, Communication Design
Posted October 20, 2008
By oz etzioni
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