Initially when I look at the guide, it reminds me of a brochure you would find in a doctor’s office. It doesn’t feel patriotic to me and the colors don’t represent ones that I would associate with voting. The group of people in the lower right hand corner especially reminds me of those brochures for whitening teeth. The red and bland sand colors do not capture my attention. I think that having something online is great, but my initial reaction is that it’s a little unorganized in terms of the linking to other government websites. I don’t know why but I just feel like it is a lot of information thrown into my face all at once (and this is the online brochure). I would like to see something that has more of a hierarchy. I don’t think a marketing campaign has to be complicated either, it could be something very simple that asks questions that people may not know regarding voting. On a positive note I’m very happy to see a site where people can research the candidates. I think that’s the most important aspect of all.