Again something for sustainabilty I forgot to mention:
Of course the world would be much more »sustainable«, if we would not need to produce so many products. A way to achieve this would be the design of services that attract the user.
For example, if public transportation would offer more comfort and joy, more people would do without their cars. Well - difficult area though. But let's take the drilling machine: the average person probably only uses it ten times a year - for maybe 8 minutes in total.
A well-designed service could offer home worker tools on every corner - probably at the next pizza snack or the supermarket. »Using instead of owning« would be the motto for this.
The picture shows Prof. Birgit Mager who is an expert on the field of Service Design on a conference in Pittsburgh. It was taken by Flickr user simonk. Seems she's also making a joke about the German »Bad Design« (bath design) in this moment. Good shot!