Aesthetics and Functionality: Form, color, texture, and material are the central elements when it comes to the aesthetics of a design. The first visual impression is crucial for the customers to be attracted to your product over the others. Apart from the initial sighting in form, the function or practicality of the products should be examined and compete with other substitutes; Consumers nowadays have much higher expectation due to a wider range of available choices. They prefer products that are not only visually attractive and functional, but also durable.
Communication: The mass production of a design allows certain messages to be carried from the designer to consumers. For those who choose to buy the design with the messages embedded indeed resonate to the package as a whole, the buying decision would be the feedback of the messages carried. In my case, the message would be cultural awareness, as stated in my thesis. A successful product would be an effective way for its message to reach a large and diverse consumer-base.
Usability and Ergonomics: Ergonomics is the study of people’s efficiency in their active environment, be that work or leisure. It is an important criteria that designers must grasp during the research process on targeted end-users. To create a product that stands out from the substitutes, it requires analyzing, black/white-box testing, and problem-solving. These researches and associated developments would contribute to the usability of the final product.
Ethicality: Being environmentally friendly is a big topic. Not only does it serve the obvious purpose to the nature, but to bring environmental awareness of the users themselves. Some of the relevant issues concerning the design process include the materials used, the by-products during the production process, and the recycling when the products reach the end of their life-cycle; the materials used must conform to safety requirements to prevent harm to the users; the by-products, while do not directly affect the end-users, are considered a responsibility because someone is less likely to make a purchase if he/she knows the manufacturing process induce toxic release to the environment; and finally the degree of recycling it important when a product reaches the end of its life-cycle. Do we just have it thrown away? Or the product could be recycled and turn into something useful.
Value/Cost: The cost of any piece of design is hard to measure; in addition to the time spent and material used, the smart concept of a designer could be invaluable. However, an idea shaped upon physical form, judged by the users, would be the ultimate test in its marketable value. A combination of all the criteria should form a basic designing structure, and the essential value of the product and its design could be enforced. On the other hand, an expensive but non-functional product sold can only mean a design tragedy starring a misinformed customer.