• Are Consumers Rethinking Their Commitment to Green?

    Environment

    Srilanka_282_

    According to a recent newsletter posting for Sustainable Brands Weekly, apparently consumers are. But in these hard times, we must not forget the environment, I'm sure it's just a phase and will soon clear up. Certain consumers in specific regions will continue to support green products, services and incorporating into their lifestyle, for example Portland, Boulder and San Francisco.

    Only time will tell....The Farmer's market in San Francisco continues to be a zoo, and organic food and produce is still prevalent --as so for reusable bags, and low end purchases such as cleaning products. Green services, clothing and high end accessories are for the most part taking a back seat .... at least for the time being.


    Sustainable Brands Weekly

    Are Consumers Rethinking Their Commitment to Green?

    Sept. 17, 2008 - Half of Americans may still be hot for green products, but consumers' willingness to pay more for green alternatives has decreased since last year, according to a new survey.

    Going Green, an annual report examining how much consumers actually care about green issues, indicates that Echo Boomers (ages 16-29) and GenXers (ages 30-43) are more concerned about the environment compared to a year ago. But while interest in green issues continues to grow, consumers' willingness to pay more for green alternatives has decreased, according to the report.

    "There is a looming challenge for marketers of green products and services," says Dr. David Bersoff, the author of the report. "Consumers will be pushing for stricter governmental and institutional green policies, and they'll be choosing brands to a greater extent based on green considerations. But at the same time, they are becoming less willing to help marketers pay for the greening of their business and products."

    It seems the marketing industry has also picked up on consumers' hesitation in spending more green for green products. Duke University just released a study of top CMOs which shows marketers will be shifting away from their cause-related messages over the next year reflecting 77% of respondents' "pessimistic view" of the economy.

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