This cup was designed by an engineering student, Gauri Nanda who has trouble walking up herself in the morning. This alarm clock can jumps down from up to 3 feet and they run away all around the room until it is completely turned off. The wheel can be siabled if the user wants a stable alarm. This could be a solution to many people who turns off their alarm and go back to sleep in the morning. The simple and chunky design attracts people and also the front of the clock looks like a smiling face. If I make a change in this product I would consider to make it ran into the user instead running away from it because some people ignores the alarm sounds. Therefore if the alarm clock makes physical contact with the user it may help to wake the user up.