Fantastic find, David! I had heard about innovative "design thinking" coming out of Singapore around issues such as childhood obesity and chronic singlehood among young adults (!) but I didn't know about this 10Touchpoints initiative. Brilliant. I especially enjoy this line you wrote: "well-designed touchpoints close the gap between what people want and need." Profound but true. Imagine the infusion of creativity if we all were to wake up each morning and contemplate these very gaps in our own lives!