A website is a good way for a business to sell its image online. That is why you must ensure that you have a professional website design. There are various factors which go into ensuring that your site turns out great and is useful to your visitors.
The size and quality of pictures on your site matter. It is a good idea to compress your photos before you upload them on the site so that they do not take up too much space on the site. Compressions helps to ensure that the images are not too heavy or too big in terms of size. Pick high resolution photos that complement the content on the site.
The colors you use can make or break your site. That is why you should take time to find colors that complement each other and are visually appealing. Try not to use more than three colors on the site. Use the colors consistently on all the web pages so as not to confuse users. Also, the color of the text should contrast with the background so as to make it easy for people to read the material on the site.
It should be easy for visitors to your site to find their way around. Having a menu at the top, side or bottom of the site will come in handy. Ensure that users have access to the menu at all times, regardless of which page they are on the site.
While it may be tempting to come up with a colorful and glitzy website, avoid this. This is because all the color and effects may prove to be distracting to the users. Too many graphics will be too heavy and it may take quite a while for web pages to open. Pop up boxes and music which plays automatically when the site is opened can be annoying to visitors. That is why you should avoid them if possible or only allow any video files to play when clicked on by users.
Ensure that you have high quality content if you want to attract and keep visitors on your site for longer. Your content should be relevant to what your overall theme is and it should be well researched and properly written. Update your content on a regular basis and try to provide information that your users want. Incorporate search engine optimization efforts into your content so as to boost the rankings of your site.
To sell your brand name and promote your business goals and vision, include your logo and tag line. Your logo does not have to be complicated, something simple will work. Come up with a tag line that is catchy as well as relevant to what you are trying to communicate to your clients.
A professional website design is not complete without proper feedback to the users. This means that you should inform users about what went wrong or what they need to do when something on the site doesn't respond as they wanted. You can achieve this through customized error messages.