The FOODSCAPES project is an action of technical reconstruction from edible leftover materials, freed from additives, preservatives, colorants, thickeners, correctors and artificial agents, in which the natural essence and biologic substance in food re‐coincide in order to then inevitably regenerate. FOODSCAPE is a shell created with food waste. It has the shape of a seed and is suitable to contain dry foods. Designed to fit into the logic of natural cycles, once depleted its use, it can be dissolved in water and used to fertilize the soil. From seed to fruit, from fruit to seed and from earth to earth.
Foodscape is a project by WHOMADE.IT with MICHELA MILANI
INFO WHOMADE / design for the avant‐craft is a research brand of products raising the idea of a cutting-edge craftsmanship, for a new narrative of the object. From their creative studio, Edoardo Perri and Dario Riva promote a design action, alternative to the rapid consumption of ideas and resources, supporting and empowering the handicraft sector in creating products of excellence to be edited in small productions and limited series. Based on an innovative creative approach, WHOMADE proposes unique design collections for the contemporary home, expression of a perfect synthesis between superb manufacturing and artistic inspiration. Ancient shapes and materials, symbols of memories and traditions, acquire a new personality and thus become the mouthpiece of new ideas and emotions. In collaboration with designer Michela Milani, we are ready to tell the whimsical soul of our products and the art of those who produce them.
Whomade Designlab I – 20158, Via Tartini 10 – Milano T +39 02 89656837 firstname.lastname@example.org ‐ www.whomade.it
Launch event @ Milan Design Week 2013: FOODMADE at Padiglione Italia Via Oslavia 3, Milano (Ventura ‐ Lambrate District) 9‐14 April 2013 / 10 am ‐ 8 pm opening evening 10 April / 8 pm ‐ 10 pm www.padiglione-‐italia.com
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