Early last month, more than sixty buses hit the streets of Cleveland encouraging “Green Patriotism” with banners and posters designed by Pentagram (and Cleveland-born) designer Michael Bierut.
Promoting the ecologically sound use of mass transit and buses, and the development of green jobs in the manufacturing sector, the posters are visible on buses across the city throughout July. “The banners are part of a new environmentalism — one that sees action to address climate change as an imperative to protect both the American and world economies.”
The Green Patriot Posters project is organised in conjunction with The Canary Project: Landscapes of Climate Change, an exhibition on display through 10 August at The Cleveland Museum of Natural History. The campaign is commissioning poster designs from leading firms and designers:
'During World War II the United States was able to mobilize industry and motivate its citizens in breathtaking speed. Factories were overhauled and consumption habits transformed. Conservation (in the form of rationing) became a patriotic act. Strong, graphically compelling posters played a crucial role in the success of this campaign. Taking action was presented in these posters as vital for the common good of the nation and those who were willing to sacrifice were portrayed as attractive, dynamic American heroes.'
'To face the ecological crisis posed by global climate change today a similar mobilization of America is required. To help meet this challenge The Canary Project and its PARTNERS are running a campaign to commission poster designs from leading firms and designers and also to solicit other designs through a national competition.'
The national competition will be launched in September, where participants will be able to submit Green Patriot Poster designs, as well as to vote on posters from the rest of the online community.