• Network's Ad Haul Bodes Well for China's Economy

    Communication, Communication Design

    http://online.wsj.com/article/SB10001424127887323353204578127010947847112.html

    BEIJING—Companies looking to advertise on China's biggest television network committed 15.9 billion yuan ($2.55 billion) to run ads in 2013, up 11% from a year earlier, signaling confidence in China's economy from marketers and increased competition for China's 1.3 billion consumers.

    The increase in state-run CCTV's total ad sales from an annual auction held Sunday night compares with a 13% increase for air time in 2012 from 2011, showing only a slight weakening in the ad-growth rate despite China's slowing economy. CCTV's advertising auction is typically considered one barometer for China's domestic economy.

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