• The Girl Effect, n.

    Poverty, Communication Design


    Today, I came across "The Girl Effect" movement - described to be when powerful social and economic change is brought about when girls have the opportunity to participate in their society.

    The campaign logo, promotional video and supporting posters are equally an inspiring example of when contemporary Graphic Design and Typography is used for Social Change. There is something really unique and approachable about the sketched 'G' letters laid out onto one of the posters (detail pictured above).

    "When adolescent girls in the developing world have a chance, they can be the most powerful force of change for themselves, their families, communities and nations. But while those 600 million girls are the most likely agents of change, they are invisible to their societies and the world."

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