• Sustainable Lessons From Around The World - Two designers looking back at the first four months in eight countries

    Education, Industrial Design

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    Paula Raché and Aart van Bezooyen are two designers traveling around the world in search for sustainable solutions in materials and design. Imagine skateboards and bicycles made of bamboo, online tools for more sustainable packaging, a new educational concept called Green School for children, and locals sharing ideas on sustainability with Green Drinks. After an exiting first four months in eight different countries it is time to look back and share what they have learned so far. While still on the "It's Not Easy Being Green"-Tour (www.itsnoteasybeinggreen.net), Paula and Aart are preparing a book, highlighting sustainable lessons learned traveling the world.

    At universities in Brazil, Argentina and Chile Paula and Aart organized lectures and workshops focused on sustainable design. For example students from the PUCPR university in Curitiba have been reusing post-industrial waste for design products and young designers in Santiago de Chile learned how to cook their own bio-plastic. „Having fun with getting your hands dirty and doing serious talks about environmental challenges are a good combination for students“, says Paula. Even though their encounters are concentrated on several days, Paula and Aart are keeping in touch with teachers, students and other greenies via Facebook and trust in the long term effect of their awareness project.

    Visiting design centers in Brazil, Argentina, Australia and Thailand has been very helpful in understanding the different roles of design in creating more sustainable products and services. Aart says: „It is very inspiring to learn about the sustainability initiatives by each design center since they are all so impressive but also surprisingly different!“ For instance the Metropolitan Design Center (CMD) in Buenos Aires has a special incubator program to support young designers with sustainable business ideas whereas the Thailand Creative & Design Center (TCDC) makes design and sustainability more tangible within a resource center that showcases over 2,000 physical materials and 15,000 books.

    Besides visiting universities and design centers, discussions with local designers and experts have revealed a lot of background information about the local environmental situations and challenges. Inspiring encounters have taken place with people such as Kleber Puchaski (design director of Feel The Future in Brazil), Augusto Cubillos (co-founder of the bioplastics company BioMorgan in Chile), Dan Atkins (one of Australia‘s leading sustainability practitioners) and Popo Danes (Balinese architect and environmentalist). These and more experiences are shared at the website www.itsnoteasybeinggreen.net with over 300 photos and online articles.

    Currently, Paula and Aart prepare the making of an upcoming book that inspires and enables more sustainable design including contributions of local experts and designers from South-America, New Zealand, Australia, South-East Asia and Japan. Personal writings will be illustrated with local impressions and inspiring products discovered along the way. Their journey continues through South-East Asia and Japan for the final months of the It‘s Not Easy Being Green project that started March 1st 2011 as an official event within the Hamburg European Green Capital 2011 program.

    Paula Raché (German) and Aart van Bezooyen (Dutch) are a design couple that uses their creative skills to give our tired planet a helping hand. Paula Raché is a Berlin born designer with work experience in graphic, packaging and exhibition design. Aart van Bezooyen is design teacher and founder of Material Stories where he inspires and enables the best use of materials to make design more competitive, creative and sustainable. Together they decided to embark on a six-month journey around the world to discover and share solutions in materials and design that can provide our planet a better future.

    Contact Paula and Aart Write Paula Raché and Aart van Bezooyen by email: info@itsnoteasybeinggreen.net

    Press Contact For more information, photos or requests for interviews please contact: Mr. Alexander Weber Tel: +49 40 75 25 77-992 E-Mail: press@itsnoteasybeinggreen.net Web: www.itsnoteasybeinggreen.net

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