Emphasizing people and the environment during product development.
Understanding the intimate link between materials, production methods and ecological cycles.
Causing innovation that breeds empowerment and influence.
Taken from the jacket copy of the book GREEN DESIGN (Mark Batty Publisher, 2006). I edited the book and wrote a good deal of the text (although Jenn Shreve, Colin Berry, Maggie Hohle and Dominic Muren wrote for the book, too). We kicked around how to define "green design" for quite some time, and the definition above made us all very happy.