In New York City, there is an increase in the number of HIV infections among men who have sex with men (MSM), many of them due to unsafe sex. Many MSM in the city put themselves at risk by using drugs and alcohol, often while in a night club. Such behavior affects their judgment, and leads to the contraction of sexually transmitted diseases such as HIV. If condoms were easily attainable, safe sex would be practiced more often and less MSM would be at risk for HIV. The solution to the problem is simple: use a condom. “Hey New York: healthy is sexy” is an awareness campaign that encourages MSM in New York City to practice safe sex.