Engaging New Zealand youth to co-create positive health messages – The TwitSpit competition by Smoking: Not Our Future tapped into popular culture, social media and creative expression. Twitspit provided an avenue for youth to freestyle/rap their smokefree attitude via Twitter. The 140-character constraint was reduced even further by the requirement to include the #twitspit hashtag. Judging was done by local hip-hop legend MC Juse1 who also created the graffiti artwork which branded the competition.
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