Communication designers and its graduates, certainly have the creative ability to make significant change to society and public service, and yet I question why this is not sold to designers as a credible route to take post Graduation.
The real work experience aims to open design graduates' eyes to the opportunities of using their skills beyond the usual design roles and the possibility of working in the public sector. Concurrently, the programme aims to educate public sector bodies on the skills and value designers can bring to their organisations.
This is one of the most inspiring and much awaited initiatives I have seen for a long time. The situation so many design graduates find themselves in is frightening, and yet there are so many possible avenues to vehicle our talents toward.