There have been a few Design21 competitions that focus on "awareness campaigns" with the idea that if people don't know about a problem or issue, not much will happen. I saw this article in Wired which demonstrates, I guess, the converse argument. Some researchers from the Nature Conservancy found a correlation (which isn't causation) between the rise in video games and the internet with a drop in fishing and hunting permits. "Good!" some may say...."people are enjoying nature without killing it." But I think, sustainable use of natural resources creates a population of people inspired to preserve nature.
Along with the awareness campaigns we're building we should support causes that bring kids into the wilderness, building the next generation of Nature's protectors.