• The blinding glimpse of the bleeding obvious.

    Communication, Communication Design

    Just watched a really interesting TED Talk, Design is in the details (2005), with IDEO Creative Director Paul Bennett.

    Watch the video here.

    By showcasing a series of unusual and playful products Bennett ilustrates the importance of recognising how the small things we do as people, creative and influence design solutions. Sounds simple when someone from IDEO teaches us how doesn't it!

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