• Placing Blame

    Communication


    Like most designers who entered this contest I was hurt and somewhat angered by the news that no winner would be chosen. I do appreciate the explanation given by design21 but reading the responses here surprised me because they seem to place blame for the disappointing end to this contest on the wrong party.

    As designers, our primary goal was to create a logo that met the given criteria in an effective, attractive, and easily communicated way, but from the look of the finalists it seems the judges did not apply that same criteria to the designs they chose.

    While I do understand (and respect) Design21's desire to maintain their own integrity by not going against their chosen judges, I feel that integrity should have been considered before (and during) the judging process and the design specifics should have been communicated effectively before judging began.

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