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Ock Hee Min

New York, NY, United States

senior

Member since March 10, 2008

  • Smoke Peace

    Peace, Communication Design

    Smoke_peace2_432_

    Title: Smoke_Peace "Raising awareness about child soldiers in northern Uganda."

    Issue: More than 30,000 children in northern Uganda have been abducted by the LRA, Lord Resistance Army. The LRA has been brutalizing and manipulating children into becoming weapons of terror against their own families and communities. However, people in the U.S are either unware of the issue or unsure of how to help.

    Design Solution: I'm designing a promotional matchbook to spread the word,"No Child Soldiers" in the context of the NYC restaurants going to community. Inside of the matchbooks are miniature AK-47-shaped incense sticks or matches. As sticks are burning down, fragrant ascending smoke represents people's growing actions for peace. Also the included is an insert that tells a short anecdote of a former child soldier in northern Uganda.

    Benefits: 1. This project gives breif and critical information telling people about the suffering of children in northern Uganda, 2. encourages people to communicate the urgency of the problem to the government leaders, 3. guides people to effective advocacy resources, 4. promotes a global partnership for peace.

    Nest Step: At this stage, Smoke_Peace addresses the NYC community. In the future, this program could be expanded to other urban areas.

  • Ock Hee,

    I've been invited to give feedback to all Parsons students, regarding your thesis projects.

    Thank you for considering a very important human condition that is gravely out of balance for your thesis focus. It's true that there is a lack of global awareness. Maybe more critically, there is a lack of global ACTION associated with this issue.

    I'd like to see how you can push your idea so that people who become aware of it are immediately implicated, in that in their awareness they must also act. Think about how you might leverage a variety of media channels to spread your message - radio, Internet, TV, billboards, newspapers, magazines, bumper stickers...in addition to matchbooks. The matchbook campaign might be too literal of an interpretation in and of itself.

    The educational/informational component of this project is where the emphasis needs to be. A communication campaign could be strong enough on its own without a gimmick. Also, think about the complexity and cost of production. And how you plan to distribute the message and ongoing news/updates about the issue, i. e. it would be great if you could map how things are now and how things change for the better over time because of the community of people who decided to get involved and do something about it!

    Good work, J.

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