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Kazushige Yoshitake

New York, NY, United States

Designer (Product Design)

Member since March 10, 2008

  • HEY! NYC “Healthy is Sexy” by Kazu Yoshitake

    Education, Industrial Design


    NFP partner: APICHA – Asian & Pacific Islander Coalition on HIV/AIDS is a non-profit organization providing HIV/AIDS related services, education, and research to Asian and Pacific Islander Communities in New York City.

    In New York City, there is an increase in the number of HIV infections among men who have sex with men (MSM); many of these infections are due to unsafe sex.

    Wrist Band: Anyone entering a nightclub will be required to wear a wristband, with a condom attached to it.
    Toilet Seat: Each restroom stall will be equipped with a special toilet seat and condom dispenser.

    Hey New York! products remind gay men to have safe sex.

    Wrist Band: Everybody in the club will carry a condom with them for the rest of the night; afterwards they can use it for safe sex .

    Toilet Seat: The toilet seat is designed to look like a penis inside of a condom when illuminated. The dispenser has a small pink condom icon that lights up. These devices command attention for the condoms available and for condom use in general.

    The next step would be to work with other HIV/AIDS non-profits to make the products available for a larger public. By having APICHA reach out to broader HIV/AIDS non-profits we could expand out of New York City into greater New York State.

  • Kazushige,

    I've been invited to give feedback to all Parsons students, regarding your thesis projects.

    It's critical that you describe in detail the challenge you're addressing and that you include the quantitative data behind it. Is it true that gay men have still not embraced the notion of safe sex with condoms? Is there a need for such an extensive (didactic) approach, with condom-wristbands and toilet seat covers that mimic a penis inside a condom? (The latter, by the way, is perhaps too literal an interpretation...)

    Of course this issue is very, very important. And educational initiatives still need to be designed, implemented and distributed. Maybe, as you suggest, doing so via product design in the context of night clubs is a viable strategy.

    But overall i feel this lacks holistic consideration. Think about grounding it in statistics, why it's a new idea and what kind of real impact it will have.

    Thanks! J.

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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design