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Andrew Personette

Brooklyn, NY, United States

Multidisciplinary Designer

Member since August 28, 2007

  • P&G superclean supergreenwash.

    Environment, Communication Design


    Proctor and Gamble processes millions of pounds of materials and chemicals every year to bring you some of the best known products on the market, like Tide, Duracell and Pampers. They are so good at branding and marketing, its surprising they even take on CSR reporting.

    Well, awesome that they do, and I appreciate transparency and accountability. Too bad they have to try and spin it so hard. Here are the highlight figures they put forward:

    $80 Bn net product sales $13 Bn "Sustainable Innovation Products" sales 16.25% of their products by net sales.

    Sounds good. But lets look at how they calculate it.

    17 products listed as improved, out of how many total products? Not listed. It would be nice to know the percentage of products they are actually putting under an environmental lens.

    They report selling: $13.1 Bilion in “sustainable innovation products,” which are products that have an improved environmental profile.(1)

    So what are “sustainable innovation products”?

    "(1) Sustainable Innovation Products are included if they have launched in market since July 1, 2007, and have a greater than 10% reduction in one or more of the following indicators without negatively impacting the overall Sustainability profile of the product: A. Energy, B. Water, C. Transportation, D. Amount of material used in packaging or products, E. Substitution of nonrenewable energy or materials with renewable sources."

    I have to say, this is pretty weak.

    If they r...

  • HSBC: the scene behind the green.

    Environment, Communication Design


    The Set-up. HSBC has a marketing campaign out called "There's No Small Change". You've probably seen it. Beautiful close ups of leaves. I liked it visually more than almost any green campaign I've seen, but remained very skeptical of their commitment to the environment.

    Then I saw Nicole Rousseau, the VP of Retail Marketing at HSBC, in a panel discussion hosted by the Columbia Business School Alumni Club. The topic was the development of their campaign. I expected stats about the target market, profiles, growth of green marketing, data, data, data.

    What I learned was totally different.

    Nicole worked with green marketing consultant Jacquelyn Ottman and advertising agency JWT. They created a plan to empower individuals to make a difference. The campaign offered little things that customers could actually do, right now, and have an impact on the environment.

    Is This Enough? Is e-billing enough to conquer our environmental problems? No. But it takes the conversation out of "THE ENVIRONMENTAL CRISIS" and into "I am working for change". Big first step, and much props to HSBC.

    Now they could just roll it out, but they didn't. They committed to get the whole organization on board. No small feat for a company with 2000 branches in the US. The understanding was that it doesn't work if your customer is empowered with e-billing while your branch is printing thousands of pounds of single sided paper on laser printers and tossing it out.

    So they ca...

  • The best Garbage (wo)men.

    Environment, Environmental Design


    Japan's waste system was recently covered by the Wall Street Journal. you have to pay to read it

    Some amazing facts

    • Japan owns two thirds of the worlds waste incinerators
    • Japan recycles or burns 80% of its municiple waste
    • At its current rate of growth Japan will fill its last landfill in 30 years

    They are about to launch a new manual for waste separation that should extend it another 20 years. Either way, they are running out of space for waste. In that regard their programs are more stringent and a unique test bed for future waste solutions.

    This is how thier system works now. They have three catagories for waste. 1)recyclable. 2) burnable. 3)non-burnable. Under the new program, the catagory burnable will include rubber, up to and including small rubber boots. It also includes some plastics.

    What?! Isn't that stuff nasty to burn? Yes. But apparently they scrub the exhaust of everything toxic. The byproduct is a small amount of toxic ash which they seal in air tight containers.

    They enforce the regulation through a system you could only utilize in Japan or the UK. They use clear plastic bags. Garbage collectors will not take bags that include improperly sorted waste. No one wants the shame that goes with your bag being the only one left at the end of the day, so they comply. They also have a long history of regard for nature.

    Japan has one curious new regulation that I want to know more about. Products above a certain size (about 12") are not allowed to be...

Multidisciplinary designer, Eco-entreprenuer

Contact Andrew Personette

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design