Proctor and Gamble processes millions of pounds of materials and chemicals every year to bring you some of the best known products on the market, like Tide, Duracell and Pampers. They are so good at branding and marketing, its surprising they even take on CSR reporting.
Well, awesome that they do, and I appreciate transparency and accountability. Too bad they have to try and spin it so hard. Here are the highlight figures they put forward:
$80 Bn net product sales $13 Bn "Sustainable Innovation Products" sales 16.25% of their products by net sales.
Sounds good. But lets look at how they calculate it.
17 products listed as improved, out of how many total products? Not listed. It would be nice to know the percentage of products they are actually putting under an environmental lens.
They report selling: $13.1 Bilion in “sustainable innovation products,” which are products that have an improved environmental profile.(1)
So what are “sustainable innovation products”?
"(1) Sustainable Innovation Products are included if they have launched in market since July 1, 2007, and have a greater than 10% reduction in one or more of the following indicators without negatively impacting the overall Sustainability profile of the product: A. Energy, B. Water, C. Transportation, D. Amount of material used in packaging or products, E. Substitution of nonrenewable energy or materials with renewable sources."
I have to say, this is pretty weak.
If they r...