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Meena Kadri

Wellington, NZ, New Zealand

Cross-pollinator at OpenIDEO + Consultant at Random Specific

Member since May 22, 2007

  • Interactive Revelation

    Communication, Communication Design


    Employing a clear spot-varnish, New York-based designer Reiner Tiangco has devised a poster that requires interaction to disclose its pertinent message.

    With the proliferation of lip-service being given to the world's increasingly complex challenges – we feel he makes a highly valid point.

    See more on Osocio

  • Rock Beats Paper

    Communication, Communication Design


    Twenty thousand South African women of various ethnicities marched on Pretoria’s Union Buildings to protest the Urban Area Act in 1956. The legislation required ‘non-whites’ to carry identification documents. Demonstrators sang a song which included the line “wathint’ abafazi, wathint’ imbokodo.” (you strike women, you strike a rock) and delivered bundles of petitions for the Prime Minister.

    In honour of this collective stance, August 9 was declared a public holiday in South Africa in 1994 – National Women’s Day.

    See full-size image at Osocio

  • Chalking It Up

    Education, Communication Design


    The DIGITS campaign seeks to elevate interest in science, technology, engineering & math in the United States. It promotes “a middle school program opening minds to math and science. Figure this. Imagine that.”

    A collection of illustrators, including Nate Williams, were commissioned to playfully depict hand-drawn chalkboards that would appeal to young minds.

    Irreverent, imaginative and inspirational.

    See more at Osocio

  • In Case of Emergency: Cut Rope

    Communication, Communication Design


    Mumbai mobile service providers Aircel recently promoted their network via a novel billboard campaign which had a real rescue boat attached which was used by Mumbaikars stranded in monoon flooding.

    The initiaive made front page news and although we ackowledge it could be viewed as corporate 'cause washing' it certainly highlights the failings of civic bodies in handling of the plight of those in monsoon effected metros. Plus it brilliantly leveraged the resulting publicity beyond the billbaord itself to further the advertiser's cheeky message to "sail through our network this monsoon."

    Giving a whole new meaning for mobile Customer Care! See & read more on the campaign from the Aircel site and at Osocio

  • Social-consciousness Meets Style-consciousness

    Poverty, Communication Design


    Oxfam International has been given a bold, typocentric makeover by Barcelona's Hey Studio which is expected to resonate with a young Spanish audience. Oxfam pursues education, disaster management and health initiatives alongside advocacy and policy research to ensure sustainable development in combating poverty and injustice. The new look highlights issues through confronting icon-typographic mash-ups applied to a vividly coloured range of products from posters to pencils.

    Colourful, cause-related and compelling.

    See more at Osocio

  • This Ad Cost Nothing



    An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt with by the organisation.

    From the Salvation Army Donation Site:

    Recently, local businesses in Portland, Maine, helped us launch an ad campaign that cost absolutely nothing. That’s right. Zero. Zilch. Nada. Sure, a big, expensive campaign could have gotten our name out there. But at what cost? See, it’s thinking like this that helps us give 83 cents of every dollar donated directly to the people who need it most. Like our fellow northern New Englanders in need of food, shelter, rehabilitation, elderly services…even disaster assistance.

    Noteworthy in engaging communities to transmit as well as receive the message.

    See more on Osocio

  • Just Add Water

    Environment, Communication Design


    Launched to coincide with the 25th anniversary of the Bhopal disaster is this toxic bottled water from the affacted area emphasises Dow Chemical’s refusal to take apt responsibility for the disaster.

    “A new, beautifully-designed line of bottled water - this time not from the melting Alps, nor from faraway, clean-water-deprived Fiji, but rather from the contaminated ground near the site of the 1984 Bhopal catastrophe - scared Dow Chemical’s London management team into hiding today.”

    Read more from the press release.

  • Rubbish Never Looked So Good

    Environment, Communication Design


    A mobile campaign to encourage and celebrate recycling was created earlier this year through a joint initiative in Philadelphia. Students involved in the Mural Arts Programme produced the painted wraps for each of the 10 trucks – inspired by global textiles from the collection of the local university's Design Centre. The whole campaign tied in with the launch of a single-stream recycling program in the city which enables all recyclable material to be deposited via one receptacle.

  • Pocket Full of Goodness

    Communication, Fashion Design


    Holstee is an initiative by New York-based innovation lab Incubaker. It produces a line of eco-friendly and socially conscious t-shirts with unique signature holster pockets made of recycled fabric.

    "It is our intention to broaden the expectation of what it means to be sustainable. Humanitarian Sustainability is a large factor in all Holstee products – 100% of our proceeds are used to empower entrepreneurs and dreamers in extreme poverty around the world.  By partnering with Kiva ... non-profit, micro lending venture, Holstee will be able to directly connect with such entrepreneurs."

    To get in on their cause-related mission you don't need to give the shirt off your back – you need to buy one!

  • Drivers of Change



    The box set of Drivers of Change cards from Arup’s Foresight and Innovation team are part of an on-going research programme exploring those issues most likely to have a major impact upon society. They are designed to ignite minds and spark discussion in our transitory times.

    The box contains sets of cards on issues that drive change: energy, waste, climate change, water, demographics, urbanisation and poverty which are further divided into categories: social, technological, economic, environmental and political. Each card covers a single driver and presents a provocative question and image appended by a challenging fact and sub-issue. The reverse features further research, figures, maps and supporting detail – all coming together to prompt exploration of emerging trends in brainstorming sessions. By breaking groups out of linear thinking they engage minds in a participatory manner and are more likely to gather a brain storm of deep insights than a passing shower of shallow talk.

    Read more at Random Specific

When you go to the fountain of knowledge... do you drink or just gargle?

Contact Meena Kadri
Random Specific

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design