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Meena Kadri

Wellington, NZ, New Zealand

Cross-pollinator at OpenIDEO + Consultant at Random Specific

Member since May 22, 2007

  • Ewaste_177_

    Join our OpenIDEO Challenge! How can we manage e-waste & discarded electronics to safeguard human health and protect our environment?

    In our E-Waste Challenge Concepting phase, we're eager to hear your ideas to reduce, reuse and recycle our discarded electronics to protect our health and environment. From fun campaigns to help consumers change their purchase behavior, to fresh thinking about packaging, design and reuse – all ideas are welcome!

    We've created some helpful tools to kickstart your thinking, including a Brainstorm-in-a-Box Toolkit and Concepting Themes. Check them out, grab some friends and post-its, and let's collaborate for increased impact.

    What are your fresh ideas? Come tell us and join the conversation!

  • Steelcase_177_

    OpenIDEO has partnered with Steelcase to explore the topic of restoring vibrancy to cities and regions facing economic decline. Together we’re looking to design solutions – from entrepreneurship and education to community mobilisation and campaigns – that reinvigorate places like Detroit, Michigan; Madrid, Spain; Athens, Greece; and others currently struggling with loss of industry, population decline, unemployment, erosion of social/civic services, or other issues.

    While each region and community faces a difficult course ahead, each is also brimming with potential. In fact, many efforts – some of them grassroots, some more formalised – are currently underway to activate residents, reconnect communities, identify entrepreneurial opportunities, and infuse new economic growth in cities and areas around the world. Now’s our chance to identify the economic, cultural, social or environmental levers we can pull to usher in the vibrancy and prosperity these areas need to thrive.

    So whether we’re in Detroit or Dublin or Dubai, let’s put our heads together to learn about the challenge, share inspirations and develop solutions that bring renewed energy and resources to our own communities. And don’t forget to spread the word on our efforts by sharing this email with your friends, classmates and coworkers – because we design better, together!

  • Hero_177_

    How can technology help people working to uphold human rights in the face of unlawful detention?

    OpenIDEO has partnered with Amnesty International to challenge all of us to come up with ways to use technology to support those held in or at risk of secret detention, incommunicado detention or detention without trial - human rights abuses often imposed in the name of countering terrorism or national security.

    Imagine you were arrested and detained indefinitely without being told the accusations against you. What if you were taken and held in a secret location, and denied contact with your family or a lawyer? Addressing the factors that allow such human rights violations to happen can be complex. But there are ways that we, as the OpenIDEO community, can help.

    Join us for the Inspiration phase so that we can explore and learn about the issues surrounding this challenge. With such an important topic, our goal is to keep the conversation optimistic, solution-focused and inclusive.

    We're certain that, together, we can design solutions to support communities affected by unlawful detention. Have friends, classmates or colleagues who'd like to get involved in this challenge? Spread the word about our challenge – because creative collaboration loves company!

    Cheers from the OpenIDEO Team

  • Socialbizbanner_v4_177_

    Get ready folks, start your engines! We've just launched our newest OpenIDEO challenge: "How might we use social business to improve health in low-income communities?"

    In this challenge, we've partnered with the Grameen Creative Lab to explore how social business can improve the health and wellness of people in Caldas, Colombia – a coffee-producing region of Colombia with a 57% poverty rate. Today, residents in Caldas face a number of serious health issues, including high rates of malnutrition, infant mortality, and sexually-transmitted diseases like HIV/AIDS.

    While the Challenge is rooted in the region of Caldas, the issues surrounding health for such communities are found across the world. Which is where YOU come in: Join us on OpenIDEO to explore how social business can be used as a vehicle to improve the health of people everywhere.

    But first, what do we mean by social business? In essence, a social business – or social enterprise as it's also called – is one that operates for the benefit of society. Unlike traditional business, a social business does not pay dividends; instead, all profits earned are reinvested in the social business, which enables it to continue operating in and supporting local communities.

    To learn more about social business, watch this introductory video from Professor Muhammad Yunus, founder of the Grameen Bank. You can also learn more about the work that Grameen Creative Lab is doing in Caldas and around the world.


  • Smoke-Freestyle: Twitter Rap Competition

    Well-being, Communication Design


    Engaging New Zealand youth to co-create positive health messages – The TwitSpit competition by Smoking: Not Our Future tapped into popular culture, social media and creative expression. Twitspit provided an avenue for youth to freestyle/rap their smokefree attitude via Twitter. The 140-character constraint was reduced even further by the requirement to include the #twitspit hashtag. Judging was done by local hip-hop legend MC Juse1 who also created the graffiti artwork which branded the competition.

    Read more on Osocio

  • Smoke-free Game Suite Engages Youth

    Well-being, Communication Design


    The youth-focused Kanvas game allows site visitors to co-create artworks which reinforce the Smoking Not Our Future message. Images and words can be collaged within the online platform to devise original designs.

    "The idea was to let a discerning youth audience design their own creative message and give them the freedom to tell it how they see it. I believe that youth appreciate being allowed honesty and ownership of voice instead of traditional advertising message," says Steve Le Marquand, creative director of New Zealand interactive agency, Resn, which developed the popular game.

    Resn have also created the Kiss Off game: because kissing is nice but not with a smoker! And Butthead Bash in which you can team up with local celebs to battle it out with, Barry, the evil tobacco industry executive.

    Great to see a government agency supporting social and viral media strategies alongside interactivity and co-creation to ensure relevance with their youthful audience.

    (Artworks submitted by Julie Voss on the Kanvas site)

  • Cautioning Sun Seekers

    Well-being, Fashion Design


    Australian creatives came up with a scorching piece of ambient advertising for the Peter MacCallum Cancer Centre – a public hospital dedicated to cancer treatment, research and education. Given the harsh effects of sun exposure in Australia due to ozone depletion – I thought this beach-side banner spoke volumes.

    Creative + Client Details at Osocio

  • Graphic Feast Forecasts Future

    Communication, Communication Design


    What challenges will the next decade bring?

    And how are we going to overcome them?

    So asked the The Institute for the Future of thousands of participants via its progressive Superstruct online interface to co-create its Ten Year Forecast. Density Design was asked by Italy's Wired magazine to devise a visual synthesis of the forecast which could be used to stimulate onwards discussion by a wider audience.

    Density Design is a research lab at the Politecnico di Miano which explores the emergent relationships between communication design, information visualisation and complex systems. It supports the use of communication design to facilitate dialogue within participatory decision making.

    Creatively combined with an exquisite concoction of allegorical illustrations, the resulting Map of the Future provides a common visualisation on which to base discussions and analysis of what may lie ahead. The map has already been put to use at the Capitale Digitale collaborative sessions held by Wired & Telecom Italia. Hard to imagine going back to a paltry powerpoint pie-chart after being served up this flavorsome infographic feast.

    Download a original (largest) version of the map on Flickr

  • Comparative Cartography Assists War on Drugs & Crime

    Communication, Communication Design


    Pentagram partner Harry Pearce recently devised a project for the United Nations Office on Drugs and Crime (UNDOC) which provided graphic training tools for the Russian police. Employing national abbreviations (GB, US, RU, etc) the folding posters presented comparative data surrounding drug abuse, intervention, therapy and health related consequences as a way of clarifying various aspects of drug policy during training sessions. (English versions shown here, with Russian versions being used on the ground.)

    Read more on Random Specific.

  • Employ a Student, Employ the Future

    Communication, Communication Design


    New Zealand’s Student Job Search invested in an effective spot of crowdsourcing via a recent competition that captured the talents of tertiary students nationwide.

    The competition was conceptualised with Tardis Design & Advertising & Ikon Communications and handed over the creative direction of the upcoming campaign (appealing to employers to list student jobs) to the students themselves. Prizes included $1000 cash and an Acer notebook for the winning entry plus the kudos of having the campaign put into circulation across the country.

    Twelve finalists were chosen from an initial response to each spend a week working on creating their campaign – for which they were compensated by the not-for profit Student Job Search recruiting service. Sebastian Boyle’s “Employ a Student, Employ the Future” campaign emerged as the clear winner with its well crafted copy that offered dynamic possibilities in how it could be used to appeal to various categories of employers.

    More surprising was the fact that Boyle is not studying Advertising or Design but rather is in his final year of Law. Helen Milner from Tardis Design noted that “one can see how both advertising and legal professionals require a strong sense of persuasiveness – a characteristic highly evident in Sebastian’s entry.” Her team were responsible for refining the concept and design ready for wider media dispatch.

    Boyle expands – “I’ve always had an interest in design and advertising and this seemed l...

When you go to the fountain of knowledge... do you drink or just gargle?

Contact Meena Kadri
Random Specific

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design