New Zealand’s Student Job Search invested in an effective spot of crowdsourcing via a recent competition that captured the talents of tertiary students nationwide.
The competition was conceptualised with Tardis Design & Advertising & Ikon Communications and handed over the creative direction of the upcoming campaign (appealing to employers to list student jobs) to the students themselves. Prizes included $1000 cash and an Acer notebook for the winning entry plus the kudos of having the campaign put into circulation across the country.
Twelve finalists were chosen from an initial response to each spend a week working on creating their campaign – for which they were compensated by the not-for profit Student Job Search recruiting service. Sebastian Boyle’s “Employ a Student, Employ the Future” campaign emerged as the clear winner with its well crafted copy that offered dynamic possibilities in how it could be used to appeal to various categories of employers.
More surprising was the fact that Boyle is not studying Advertising or Design but rather is in his final year of Law. Helen Milner from Tardis Design noted that “one can see how both advertising and legal professionals require a strong sense of persuasiveness – a characteristic highly evident in Sebastian’s entry.” Her team were responsible for refining the concept and design ready for wider media dispatch.
Boyle expands – “I’ve always had an interest in design and advertising and this seemed like a great way of getting some experience. I realised that my legal training has provided me with good communication and analytic skills with which to approach the competition. And its brilliant to get a taste for how creative concepts get enhanced by the design team at a real agency.”
By helping students help themselves and celebrating those who do it best, Student Job Search have embraced a collaborative approach that reflects an organisation that values its key asset – people.
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