Join our network of non-profits, companies and individuals who believe social change can happen through design.

Become A Member

Meena Kadri

Wellington, NZ, New Zealand

Cross-pollinator at OpenIDEO + Consultant at Random Specific

Member since May 22, 2007

  • This Ad Cost Nothing



    An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues dealt with by the organisation.

    From the Salvation Army Donation Site:

    Recently, local businesses in Portland, Maine, helped us launch an ad campaign that cost absolutely nothing. That’s right. Zero. Zilch. Nada. Sure, a big, expensive campaign could have gotten our name out there. But at what cost? See, it’s thinking like this that helps us give 83 cents of every dollar donated directly to the people who need it most. Like our fellow northern New Englanders in need of food, shelter, rehabilitation, elderly services…even disaster assistance.

    Noteworthy in engaging communities to transmit as well as receive the message.

    See more on Osocio

Leave a Response

Fields marked * are required

No file selected (must be a .jpg, .png or .gif image file)

Once published, you will have 15 minutes to edit this response.


When you go to the fountain of knowledge... do you drink or just gargle?

Contact Meena Kadri
Random Specific

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design