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Julissa Herrera

Brooklyn, New York, United States

Designer (Graphic Design)

Member since July 09, 2007

Julissa YS Herrera julissa@julissaherrera.net

[Education] School Of Visual Arts College, 98 Double Major: Graphic Design& Communications, Art Education NY, New York

Fashion Institute of Technology, 96 Pattern Design and Textile NY, New York

Fashion Institute of Technology, 05-06 Flash Action Script Animation NY, New York

Dale Carnegie, 06 - 07 Enhanced Human Relations Training for Managers NY, New York

UW National Brand Guide Forum, 07 Brand Marketing Techniques LA, California

[Experience] January 09 - Present: THE NEW YORK WOMEN FOUNDATION, (Special Event Graphic Designer, and Design Project Manager) 434 West 33rd Street, New York, NY • Designed event invitation, envelope & electronic evite design for the 2009 and 2010 NYWF “A Toast of Appreciation”. An event held at The Pen and Brush Club, and the Lori Bookstein Fine Art Gallery. • Designed special event invitations, envelope & electronic evite, posters, program for the NYWF “Neighborhood Dinner in Brooklyn” event held at MoCADA/The Museum of Contemporary African Diasporan Arts. • Designed special event invitations, envelope & electronic evite, posters, program for the NYWF “Neighborhood Dinner in Manhattan” event held at Dr. Betty Shabazz Memorial & Educational Center. Designed materials in collaboration with artist Faith RingGold. • Created journal ads, typeset, optimize photos, and customize “Look and Feel” to the layout commemorating honorees at events. • Designed, typeset, Proofread & edit of full color ad in, “New York Times Magazine” holiday special publication. • Ongoing design consultation services of NYWF organizations brand marketing materials and special events.

October 10 – November 10: SKY BAR TIMES SQUARE INC. MARIOTT HOTEL, (Logo Design) 330 West 40TH Street, New York, NY • Special Brazilian Theme weekday event logo design for the new Times Square Mariott Hotel rooftop Bar and Restaurant.

September 10: MURPHYCOBB INTERNATIONAL (USA) INC., (Business Card and Logo Re-Design) 81 Murray Street, New York, NY • Re-Design rush job of CEO business card. Rendering companies logo and color matching for reproduction.

February 09 – June 10: JEWISH BOARD OF FAMILY AND CHILDREN’S SERVICES, (Marketing, Graphic/Web Consulting) 135 West 50th Street, New York, NY • Provided design consultations services in all aspects of JBFC organizations brand guide marketing materials, templates, flyers, brochures, ads, posters, signage, mailing collaterals for the many agencies within UJA-Federation of New York. • Designs focused on the specific initiatives brand marketing campaign materials for The Shira Ruskay Center, Doula to Accompany and Comfort, Jewish Connections, Bikkur Cholim Conferences, JACS, and the Brooklyn Autism Spectrum Disorder Initiative. • Designed full page journal ads, typeset, optimize photos, and customize “Look and Feel” of layouts commemorating honorees. • Designed, typeset, & edit of full color ads in weekly Newspaper publication, “Jewish Week”. • Hudson Valley Annual Bike Ride, (corporate sponsors/registration/electronic announcements). Full color and black & white flyers designed, typeset, and photo optimized for charity event hosted in New York. www.hudsonvalleyride.org • Designed Mishkon Full page 8.5x11 double-sided black & white program flyer updated, and typeset for digital print.

December 08 - Septembery 10: MACY’S EAST, (Part Time/Men’s Wear Sales Associate) 459 7th Avenue, New York, NY • Work in all mens clothing department assuring Macy’s customer come first in receiving the best shopping experience providing them with the latest brand assortments options and enhancing and Marketing sales to the store. • Oversee all aspects of the merchandise and visual presentation of the store. • Independent judgement and discretion to drive sales in accordances to companys’ guide. • Accurately open and close cashier. Record days transations and safely vault money exceeding cashiers daily bank. • Assure a clean hazard-free shopping and working environment through daily cleaning activities. • Work a flexible schedule to meet the needs of the company and aquire familiarity wih customer flow. • Maneuver around salesfloor, stock room, and registar as needed to multi-task and work as a team. • Deliver exceptional customer service, communication, presentation, delegation, follow-up and leaderships skills.

November 08 - December 08: J. BRANT DARBY, D.D.S., (Brand Identity, Logo Design), 560 NE "E" Street. Grants Pass, OR • Designed brand Identity materials along with logo design for pediatric dental specialist. www.drjbrantdarby.com/index.html

October 08: IT BRAZIL, (PowerPoint Presentation Design), Sao Paulo, Brasil • Designed presentation for brazilian/american software outsource project.

August 08 – December 10: PROGRESS HOUSEBUYERS, (Brand Identity, Print & Web Design, Marketing & Personal Online Assistant) 12011 Douglas St. Suite 100, Omaha, NE • Logo design and brand identity package for a real estate firm. www.progresshousebuyers.com • Web design and site development for clients real estate website using HTML and script, hosted by Network Solution.

June 08 - November: ROCKEMCHICSTONE’S, SRL Apparel and Novelty, (Contract Print & Web Design) • CSS style sheet web design for ROCKLOVE, adult apparel and novelty products hosted by Shopify. • Designed clothing tags, hang tag, and labels for Rockemchicstone’s Apparels. www.sexrocklove.com

June 08: THE FLYING AVOCADO CAFE, (Contract Print Design), 10210S Dolfield Rd. Owings Mills, Maryland • Designed environmental awareness banner in collaborations with, Amazonia Nature Conservancy. www.flyingavocado.com

October 98 - May 08: UNITED WAY OF NEW YORK CITY, (Special Events & Sr. Design Manager), 2 Park Avenue, New York, NY • Designed logo and collaterals for newly launched program NYC WORKS, administered by The Office of the Mayor of NYC. • Designed front "Wrap-Around Cover" for, "Caribe News" newspaper distributed city-wide in 2006. • Designed Macy's, "Come Home to Brooklyn Event ", print materials, signage, & electronic announcement, and promotional materials. • Supervised junior designers, and production team, developing various daily In-house materials to be distributed Nation-Wide. • Designed "Carlisle Exclusive Event", Invite and supervised press-check. • Designed and art directed Literacy & Arts Initiative event material held at New York University Art Gallery, collaborations with ConEdison and The New York City Council. • Designed private print and web invitation for "The Color Purple" the musical on Broadway. • Collaborated in new look for, award winning printed campaign materials nominated in 2005 American In-House Design. • Designed and manage print and electronic material and direct NFL Gridiron Partnership, annual events gaining hundreds of thousands in contribution and held at the Waldorf Astoria Hotel in New York. • Created spec, design, and attend press-check for UWNYC Annual Reports, printing over 10,000 and distributed Nation-wide. • Collaborated, communicate and delegate with design team, photographers, and editors to develop cost-efficient direct mailings and promotional packages needed by our marketing team. • Translated copy and design layout for thousands of bi-lingual pamphlets distributed in new york city hospitals. • Launched logo and identity packages for The Puerto Rican Institute, and CUNY Combined Campaign. • Designed of city-wide New York City Public School Annual Student Showcase Invitation, envelope and promotional flyer for event in collaborations with ConEdison, The New York City Council, JPMorgan Chase, National Grid, formerly KeySpan. • Designed and updates of UWNYC nonprofit online newsletter e-Update, www.unitedwaynyc.org/?id=73

January 01 - Present: GMHC (Consultant/Art Director/ Designer) The Tisch Building, 119 West 24th Street, New York, NY • Designed invite and programs for event held by GMHC in new york city at the Waldorf Astoria Hotel. • Designed and maintain brand guide and identity materials such as business card and electronic stationary for GMHC clients.

January 00 - Present: VITAL STATISTICS, (Contract Art Director) 435 Fifth Avenue, New York, NY • Designed print materials for "VITAL STATISTICS", a company distributing original print novelties such as games, books, stationery, mugs, keychains, caps, t-shirts, and greeting cards. “An amazing compendium of factoids, minutiae, and random bits of wisdom,”. • Acknowledged in Plume Books Publishing by Paul Grobman Attorney & Author of, "VITAL STATISTICS". www.vitalstatistics.info

July 98 - Oct. 98: DOREMUS INVESTMENT ADVERTISING, (Graphic Designer) 200 Varick St., New York, NY • Designed print ads for Fortune 500 companies in the Wall Street Journal daily. • Designed informative announcements depicting market profits in print for The Dow Jones using typesetting details & accuracy.

February 98 - July 98: AMERICAN VALUE BRANDS/NET GROCERS, (Packaging Designer) 333 W. 28th St., New York, NY

March 95 - Feb. 98: FRICK ART REFERENCE MUSEUM & LIBRARY, (Art & Book Restoration Supervisor) 10 E. 71 St., New York, NY • Supervised staff in the conservation and restoration of artwork, photos, and manuscripts within the Frick Museum Collections. • Implemented Mylar and Book Binding skills towards restoration of International auction house catalogues • Developed working relationships assisting Art Dealers, Buyers, Historians, and Artist seeking information within catalogues • Managed staff researching, and organizing International auction house catalogues, photos and receipts of artworks

Feb. 97 - Feb. 98: RMM RECORDS, (Freelance Graphic Designer), 568 Broadway Suite 806 New York, NY Sept. 95 - Feb. 96: JOSEPH PAPP PUBLIC THEATER, (Design Internship), Lafayette Street, New York, NY Mar. 95 - May 95: MIZEREK ADVERTISING AGENCY, (Graphic Designer), 318 E. 38th St., New York, NY Sept. 94 - May 95: P.S. 40, (Art Education Instructor), New York, NY Jun. 93 - Aug. 95: COLUMBUS PRESCHOOL, (Art Education Instructor), New York, NY Sept. 93 - Jun. 95: ALA SALVATORE GALLERY, (Art Gallery Assistant), 584 Broadway, New York, NY Jun. 94 - Aug. 94: SVA FINE ARTS GALLERY, (Exhibited personal work)

SKILLS MAC and PC Platform skills on the following applications: Adobe Creative Suite: Illustrator, Photoshop, Quark, Dream Weaver, Flash, Action Script.,Microsoft Word, Image Ready, PHP, FTP, Fetch, Acrobat Reader, Acrobat Distiller, Power Point Presentation, ATM Deluxe, Suitcase, Cummulus, Flightcheck, CSS Style Sheets. Liquid Web, Preflight of materials, Troubleshooting, Visual Proofreading.

LANGUAGES Fluent in English and Spanish, Portuguese (References and portfolio available upon request.) Please visit, www.julissaherrera.net, www.julissaherrera.carbonmade.com, and www.amigosbahia.com

My Work Samples / View all (6) Work Samples

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United Way of New York City, Gay Men Healths Crisis, Isabella Freedman, New York Women's Foundation, Jewish Board of Family and Children's Services, Brazil Foundation, RISE–NYC, TreeHuggers Planet Green Dezeen WebUrbanist RainForest Alliance Green Edge NYC Idealist.org Facebook Brooklyn Museum Krop Mashables Design Sponge HUffington Post PS1MOMA Pantone Yoga Vinsaya Yoga Bikram Yoga AFAR De Alma Women Collective Apple Arts Celebrate Brooklyn Music Dance Travel Reading Biking, Cycling Capoeira Angola Center Capoeira Cooper-Hewitt, National Design Museum Solomon R. Guggenheim Museum

Visual Communication is Universal

Contact Julissa Herrera
julissaherrera.net

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design