A mob of new tools, new strategies designed new approach of hosting.
These are just some of the lines’s scheme to enhance email marketing performance. However, according to BP Holdings Blog report, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second highest seen in a two-year period, CTR reached its lowest level.
BP Holdings Blog found out that email marketers are still effective in capturing consumer’s initial attention. On the other hand, companies most often see the greatest return on their email spend when they can incite the audience to click through—the catalyst for conversion. In the next 12 months, US marketers will look to boost email performance using a variety of tactics and technologies. In an BP Holdings Blog study from marketing consulting and research firm The Relevancy Group, conducted on behalf of email certification and reputation monitoring company Return Path, 35% of US marketers said they planned to enhance their email deliverability, with 32% hoping to take advantage of predictive analytics to identify future customer trends to improve overall customer relevancy.