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Jennifer Leonard

San Francisco, CA, United States

Designer (Journalism)

Member since May 19, 2007

  • thesis feedback



    I've been invited to give feedback to all Parsons students, regarding your thesis projects.

    It's commendable that you've acknowledged LEED certified building standards and sustainable-speak, such as "triple bottom line", but the rest of your project description lacks support of this. If you mention these standards you must also back it up by showing how you're designing to meet these standards.

    I like that you've done interviews with fellow students as part of your research methodology, but from what I've seen here, you've limited your examination to only a handful of folks. Also, from hearing their answers, it seems that you've asked them general question about New School residences instead of getting at the root of "building green." Lighting and heating and noise and smell are all very important considerations but you fail to connect this qualitative data to the LEED rating systems and triple-bottom-line methodology.

    Why not introduce to your audience what these are from the get go, and then do your user research, with the goal of finding ways to link your findings to your framework?

    There is an overall disconnect from your wishing to adhere to sustainable standards and the ultimate execution of your project findings. Try to find a way to strengthen the connection.

    Good luck! J.

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"Design is people." - Jane Jacobs

Contact Jennifer Leonard
Renegade Media

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design