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Jennifer Leonard

San Francisco, CA, United States

Designer (Journalism)

Member since May 19, 2007

  • thesis feedback


    In response to Safetone, posted by Erin Halpin,
    in the thread Safetone


    I've been invited to give feedback to all Parsons students, regarding your thesis projects.

    Your project idea really stands out because it is super specific. I had not considered the "unintended consequence" of silent hybrid cars in this context before. So, in this regard, good for you for identifying a niche issue and solving for it.

    I'm unclear on how the alert will be projected from the car's electronics / engine...and whether or not branding a sound makes sense. Perhaps a universal sound could be applied to all hybrid/silent automobiles around the world - and the manufacturers could form a community with respect to this issue. (Rather than it be solely a Toyota-branded initiative.) An analogy that comes to mind is the beep-beep alert on trucks that kicks in when they shift into reverse driving mode...

    Overall, I like the project and I think it has legs. Most importantly, it raises awareness about a sector of society that often is overlooked in public space. Congratulations and good luck, J.

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"Design is people." - Jane Jacobs

Contact Jennifer Leonard
Renegade Media

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design