Design 21: Social Design Network

Jennifer Leonard is a design researcher and writer at IDEO, in Palo Alto, California. Her craft is content creation; her art is "the interview" and her favorite tools include fine-tipped pens, hard-bound journals, her digital camera, her Sennheiser mic, a Marantz solid state recorder and Final Cut Pro. Prior to IDEO, Jennifer co-authored Massive Change, a book about the future of global design, and worked for several years as a print journalist, radio broadcaster and design critic. Her pieces have been published in Azure, Nylon, Saturday Night, Details, Form, Damn and Shift. She has spoken at design conferences around the world – Designmai (Berlin), World Design Congress (Copenhagen), Utrecht Manifest (Utrecht), IdcN (Nagoya), Luminous Green (Brussels) – and is a graduate of the inaugural year of the Institute without Boundaries, a design think-tank that once-upon-a-time lived inside the Bruce Mau Design studio in Toronto.