Join our network of non-profits, companies and individuals who believe social change can happen through design.

Become A Member

Jennifer Leonard

San Francisco, CA, United States

Designer (Journalism)

Member since May 19, 2007

Jennifer is an interdisciplinary Project Leader at IDEO, with deep experience in research methods, participatory design and storytelling techniques. Across four years and multiple IDEO locations, Jennifer's content depth has grown to include service, environments, hospitality, branding strategy and community design.

She is the co-author of Massive Change (with Bruce Mau), a book about the future of global design, voted 1 of 5 top books of 2004 by Wallpaper* magazine. She also worked for 10 years as a writer and radio broadcaster in New York and Toronto after studying journalism in graduate school, where she received the top researcher award and Norman Jewison prize for creative writing. Upon completing an internship at Rolling Stone in '98, she went on to run a series of popular radio programs and publish feature pieces in a variety of magazines including Details, Nylon, Seed, DAMn, Azure, Saturday Night, Form and Shift.

Jennifer is an enthusiastic supporter of the arts, particularly as it pertains to collaborative practice and social change, and avidly chronicles the everyday. She is frequently invited to speak at design conferences around the world and was recognized in I.D.'s 2008 design issue for her concept to raise awareness of global warming.

Born in Halifax, Nova Scotia, and raised on the shores of (Great) Lake Huron, Jennifer currently resides in San Francisco.

My Blog / View all (56) Blog Posts



My pleasure, Ricardo. Thanks for reading and leaving a comment!

My Votes / View all (7) Votes

BOUNCE baby sign products

Communication, Industrial Design

Posted April 15, 2008
By Michael S Hoefler Jr

3 Votes

My Work Samples / View all (1) Work Samples

  • 2_mcbook_sketch_thumb_57

"Design is people." - Jane Jacobs

Contact Jennifer Leonard
Renegade Media

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design