I just came across with web design a few days ago. jQuery and CSS helps me manage how the website would look like. It's so much easier than using Dreamweaver alone. They introduces the web interface to break the boundaries of website pattern. There's a long long way I have to learn before doing things conventionally.
Surprisingly this Japanese fashion brand changed how I surf a website. I'm not obsessed with this brand and I don't think I will. But I just like your new website interface.