The UK Design Council are addressing an issue that remains on the tip of my tongue. Working with the London Development Agency, the Design Council project entitled Competitiveness in industry, Supporting growth in the creative economy is part of The Cox Review of Creativity in Business.
The Cox Review recommended that a network of ‘Creativity and Innovation’ centres should be set up throughout the UK with a central hub in London. This quite simply sounds like a magnificent initiative and certainly something that I feel would benefit many.
With an educational focus, I have been speaking with students and graduates across the country and am ever amazed to hear of their fears of the industry. With the creative arena more powerful than ever before, how can we expect out innovative designers and young talents to hit the moving runway walking. It is amazing to discover the number of graduate talents who have fears and low beliefs of getting a “good job”, let alone making any impact within the industry.
Consistently told by designers, how the industry revolves by word-of-mouth marketing and employment, I question if this previous method of promotion and sourcing talent needs a new spin. Designers are everywhere and no longer are we looking for the MAC guru, but the industry needs entrepreneurs, and big thinkers. With the rise of Socially Conscious businesses and organisations, not to mention the environmental arena, the capabilities and opportunities for designers are li...