Simon Berry is the founder of ColaLife, a campaign that is trying to get Coca-Cola to use its distribution channels to help save lives in developing countries. For over 10 months, Berry has been using the convening power of the Internet to rally people all over the world to lend their support and skills to a campaign that could change the way multinational businesses engage with developing countries.
Before ColaLife, Berry had spent 12 years living and working in developing countries on the British aid program. He later worked as Chief Executive of rural regeneration charity ruralnet|uk, which he founded in 2002 to help rural communities improve and strengthen their local economies. More recently, Berry worked at Defra (the UK Government’s Department for Environment, Food and Rural Affairs) on the implementation of Defra's Third Sector Strategy and Greener Living Fund.
Following his recent activity blogging at the G20 Summit in London (he was one of 50 international bloggers invited to the event), Berry spoke to Kate Andrews about ColaLife and his progress harnessing the distribution channel of the world’s best known brand.
What is ColaLife?
Simon Berry ColaLife is a simple campaign – asking Coca-Cola to use its incredible distribution capacity to get medicines, such as oral rehydration salts and high-dose Vitamin A tablets, to dying children in developing countries. We are currently in a prototyping phase where we are developing the ColaLife ‘aidpod’, a m...