I just came across a great post from Ben Terrett of Noisy Decent Graphics covering his recent talk at Campaign's Applied Green Conference. Terrett discusses his thoughts on how valuable design thinking is and should be, in tackling the world's greatest challenges.
Someone with a designer’s brain can spot these problems and can go about solving them. Someone with a designer’s brain can be invaluable in the fight against climate change. I keep having this thought that the best design minds in history would see Climate Change as amazing opportunity. Don’t you get the feeling Da Vinci could have knocked up an alternative fuel in his spare time?
Marvellous commentary Ben. I entirely agree. I really wish, as a design thinker, I was used better.