In a recent article, aptly named The Price of D&AD New Blood, Graphic Designer Dave Cuvelot comments on his experience of D&AD New Blood - 'The Creative Talent Show' and offers an well written opinion on its true value to today's graduate designers:
"If our top-level conferences are ‘just’ lining up celebrity designers to show off their own work, then is that what graduate showcases are setting us up for – to become the celebrity? With such significant influence and positioning in the design industry, I’d like to think design ‘celebrities’ could not better use their time in the public eye and communicate the power of design to other areas of society, maybe they could share what they have learnt about design, share issues which matter to us all and fight to change the discourse away from stardom, and back to a discourse focused on where design is going and more importantly how it can be used to better society."
Read Dave's full article here: The Price of D&AD New Blood.
