Howies make clothes. Clothes that are well made, last a long time and in turn create positive impact on the environment. Building their business on a foundation to encourage people to think about the world we live in and place money back into the community, through environmental and social projects.
For me, Howies are an example of how visual communication and design thinking can truly be part of a greater good. Not only is it Howies clothes that aim to reduce a negative impact on the environment, but their graphic design as well. The spring and summer catalogues this year are beautifully thought out and designed, maintaining an essence of the environment throughout. Using paper made from the pulp of trees in sustainable forests, for example <a href="http://www.futureforests.co.uk/"><b>Future Forests</b></a>; using carbon neutral printers, <a href="http://www.cousin.uk.com/"><b>Cousin</b></a> and <a href="http://www.beaconpress.co.uk/"><b>Beacon Press</b></a>; and using soya based inks. This process means the finished catalogue is fully recyclable and biodegradable.
Howies continue their identity onto their website through talking about who they are and how they believe in helping the environment and the world we live in. One section on their website entitled <a href="http://www.howies.co.uk/content.php?xSecId=2"><b>Think</b></a> provides a wealth of inspiration and references for consideration. Howies are a brand who provide a sense of community and personality, encouraging care for the environment. An inspiration for the future of environmental considerations in design, at a time when we are at the height of environmental concern.
I look forward to the release of the autumn catalogue.