Illustrating the power and potential of using design thinking to tackle some of the UK's greatest social issues Deborah and the team at Thinkpublic have helped make significant improvements to communications and patient experiences in the NHS.
"We are faced with a growing amount of social challenges, including an ageing population, social exclusion and global warming to name a few. Designers need to adapt their skills to play a role in helping solving these challenges. Not by designing posters or products, but by using their skills to involve people and communities in the problem solving process. Together we can understand how we can solve these big issues and design sustainable, useful and usable solutions that work in different households, communities, regions and counties." - Deborah Szebeko.
Alongside 5 other UK entrepreneurs Deborah has been shortlisted to the top six finalists. The winner will be announced at 100% Design, on 19th September 2008.